BEACHED DAYS is a culture brand created by Mitch Abshire.

Founder of CAPTAIN FIN. Opened the concept shop CAPTAINS HELM in Oceanside, which combined surf culture with bikes, vintage clothing, and cafes at a high level, and is a legendary surfer who continues to support the single fin longboard scene to this day.

Having spent his outdoor life in California, the heart of surf culture, and Tennessee, a state rich in nature, he offers suggestions for surfing and outdoor goods essential for both lifestyles, through his own filter.

movie

Japanese ideas have been used to create unique products that could not have been realized in America alone.

Mitch Absher has been involved with many brands, and together with Japanese ideas, he has created a lineup of unique products that could not have been realized in America alone, with the Beached Days lineup that he has been dreaming up for many years.

movie

"BEACHED DAYS" is a legendary surf culture magazine whose editor-in-chief was Mitch Abshire.
It features surfers who are still in the spotlight even though it was published in 2013. The photographers and writers are top-notch staff not seen in recent surf media. This is the origin of BEACHED DAYS, which transmitted real California culture. Only out-of-print books are available for sale.

The Standards

A staple item from Beached Days