BEACHED DAYS x BLUCO

Summer 2026 will see the release of the first collaboration items between BLUCO and BEACHED DAYS! Mitch Abshere's answer to BLUCO, a message of respect to all blue-collar workers, is "BLUE COLLAR PROUD."

BLUCO, a professional workwear brand originating from Japan, is known for its robust American workwear style that remains unaffected by fleeting fashion trends. It has a strong following among bikers and mechanics, as well as surfers, skaters, and even figures in the fashion industry and celebrities.

Previously, BLUCO gained attention through special collaborations with MOONEYES, DOG TOWN, and UNIVERSAL OVERALL. Now, Mitch Abshere, founder of BEACHED DAYS, has also resonated with BLUCO's simple yet essential approach to manufacturing, leading to their first-ever collaboration.

For BEACHED DAYS, whose roots are on the West Coast, the relationship between surfers and blue-collar workers is inseparable. Surfing, born in ancient Polynesia, crossed the ocean, and the surf industry flourished in California in the 1960s. There is no doubt that blue-collar workers supported the real work behind the scenes throughout this process.

Mitch's answer to BLUCO's brand identity, "SUPPORT BLUE COLLAR (support for workers)," which they have advocated since their founding, is "BLUE COLLAR PROUD (pride in hard workers)," which is also the keyword for this collaboration.

*BEACHED DAYS x BLUCO products are handled at the BEACHED DAYS OFFICIAL website, Osaka: South Swell, Tokyo: Brine's directly managed stores, and Kanagawa: JAKS GARAGE, for a total of four stores.