For BEACHED DAYS, whose roots are on the West Coast, the relationship between surfers and blue-collar workers is inseparable. Surfing, born in ancient Polynesia, crossed the ocean, and the surf industry flourished in California in the 1960s. There is no doubt that blue-collar workers supported the real work behind the scenes throughout this process.

Mitch's answer to BLUCO's brand identity, "SUPPORT BLUE COLLAR (support for workers)," which they have advocated since their founding, is "BLUE COLLAR PROUD (pride in hard workers)," which is also the keyword for this collaboration.

*BEACHED DAYS x BLUCO products are handled at the BEACHED DAYS OFFICIAL website, Osaka: South Swell, Tokyo: Brine's directly managed stores, and Kanagawa: JAKS GARAGE, for a total of four stores.